In pursuit of the “ideal approach” to successful marketing strategy implementation
Year of publication: |
2007
|
---|---|
Authors: | Thorpe, Eleri R. ; Morgan, Robert E. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 41.2007, 5/6, p. 659-677
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Marketing management | Middle managers | Service industries |
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