In search of stupidity : over 20 years of high-tech marketing disasters
Merrill R. Chapman
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Chapman, Merrill R. |
| Publisher: |
Berkeley, CA : Apress L.P. |
| Subject: | Softwareindustrie | Marketingmanagement | Misserfolg | Geschichte 1975-2002 |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XII, 252 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-590-59104-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004716929