In-store design and marketing effects : taking account of the influence of servicescape design upon retail brand frontline employees
Treasa Kearney
| Year of publication: |
2016
|
|---|---|
| Authors: | Kearney, Treasa |
| Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald, ISBN 1-78635-456-X. - 2016, p. 193-217
|
| Subject: | Apple Inc. | Verkaufspersonal | Salespeople | Personalmarketing | HR marketing | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Computerindustrie | Computer industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582614