In-store shopping with location-based retail apps : perceived value, consumer response, and the moderating effect of flow
Eunhye Kim
Year of publication: |
2021
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Authors: | Kim, Eunhye |
Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 22.2021, 2, p. 83-97
|
Subject: | Mobile location-based service | Omni-channel strategy | Perceived value | Flow | Consumer response | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality |
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