In the eye of the beholder? : the effect of product appearance on shareholder value
Christian Homburg; Torsten Bornemann and Lisa Schöler
| Year of publication: |
2013
|
|---|---|
| Authors: | Homburg, Christian ; Bornemann, Torsten ; Schöler, Lisa |
| Published in: |
Marketing : value creation or value destruction?. - Hamburg : Kovač, ISBN 3-8300-6812-3. - 2013
|
| Subject: | Produktgestaltung | Product design | Unternehmenswert | Firm value | Börsenkurs | Share price | Welt | World | Unterhaltungselektronik | Consumer electronics | Shareholder Value | Shareholder value | Kfz-Industrie | Automotive industry |
| Extent: | S. 111 - 133 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Eingereicht zur Veröffentlichung in: 2nd round at Journal of Innovation Management |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675541