In the purchase's essence : sensory and symbolic elements in the descriptions of perfume sales over the internet
Alternative title: | Na essência da compra |
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Year of publication: |
2020
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Authors: | Paula, Brenda de ; Farias, Miriam Leite ; Farias, Salomão Alencar de ; Silva, Ilda Maria Moraes e |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 4.2020, 3, p. 217-228
|
Subject: | Sensorial marketing | Symbolic consumption | Perfumes | Online sales | Konsumentenverhalten | Consumer behaviour | Internet | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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