In user's shoes : an experimental design on the role of perspective taking in discovering entrepreneurial opportunities
Year of publication: |
May 2016
|
---|---|
Authors: | Prandelli, Emanuela ; Pasquini, Martina ; Verona, Gianmario |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 31.2016, 3, p. 287-301
|
Subject: | Entrepreneurship | User | Perspective Taking | Demand | Cognition | Entrepreneurship approach | Experiment |
-
Frederiks, Arjan J., (2019)
-
Thomas, Oliver, (2019)
-
Saraf, Priyam, (2019)
- More ...
-
Co-developing new products with customers
Prandelli, Emanuela, (2008)
-
Prandelli, Emanuela, (2006)
-
Collaborating with customers to innovate : conceiving and marketing products in the networking age
Prandelli, Emanuela, (2008)
- More ...