In your face : how American marketing excess fuels Anti-Americanism
Johnny K. Johansson
| Year of publication: |
2004 ; 1. print.
|
|---|---|
| Authors: | Johansson, Johny K. |
| Publisher: |
Upper Saddle River, NY [u.a.] : Financial Times Prentice Hall |
| Subject: | Export marketing | United States | Advertising | USA | Exportmarketing | Antiamerikanismus |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 206 S. 24cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-13-143818-2 |
| Classification: | Außenwirtschaft: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004241290