Incentive strategies in user community of online trading platform : bilateral market uncertainty perspective
Zhihao Chen, Xueni Li and Xiaoling Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Zhihao ; Li, Xueni ; Li, Xiaoling |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 12.2013, 1, p. 14-26
|
| Subject: | Electronic Commerce | E-commerce | Social Web | Social web | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721946