A study of impacts on online purchase behaviour : information richness and website interactivity perspectives
Year of publication: |
2012
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Authors: | Ye, Lili ; Chen, Zhihao ; Li, Xueni |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 18.2012, 1/2, p. 3-15
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Subject: | online purchase behaviour | information richness | website interactivity | service management | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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