Including Marketing Synergy in Acquisition Analysis:
| Year of publication: |
2000
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|---|---|
| Authors: | Weber, John A. ; Dholakia, Utpal M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 29.2000, 2, p. 157-178
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