Wolrdwide strategies for market segmentation
Year of publication: |
1974
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Authors: | Weber, John A. |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 9.1974, 4, p. 31-37
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Subject: | Internationale Unternehmung | Markt | Teilmarkt |
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