Inclusivity as civism : theorizing the axiology of marketing and branding of places
Year of publication: |
2022
|
---|---|
Authors: | Lucarelli, Andrea |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 5, p. 596-613
|
Subject: | Branding | Civism | Inclusivity | Marketing | Places |
-
A conceptual study on psychology of colour in marketing and branding
Gopikrishna, Ravikanti, (2015)
-
The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna, (2016)
-
Religions as brands? : religion and spirituality in consumer society
Stolz, Joerg, (2019)
- More ...
-
Lucarelli, Andrea, (2020)
-
Constructing a typology of virtual city brand co-creation practices: an ecological approach
Lucarelli, Andrea, (2019)
-
Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea, (2015)
- More ...