Inconclusive Innovation “Returns”: A Meta‐Analysis of Research on Innovation in New Product Development
| Year of publication: |
2010
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| Authors: | Calantone, Roger J. ; Harmancioglu, Nukhet ; Droge, Cornelia |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 27.2010, 7, p. 1065-1082
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