Incorporating a "better" behavioral bias for both consumers and firms in rebate programs
Kevin Chung
| Year of publication: |
2020
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|---|---|
| Authors: | Chung, Kevin |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 4, p. 1627-1646
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| Subject: | behavioral economics | behavioral biases | framing | context effect | rebate | credit card | promotional strategy | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Experiment | Rabatt | Rebate | Prospect Theory | Prospect theory | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268439