Incorporating Choice into an Attitudinal Framework: Cross-Cultural Extension and Additional Findings - Dabholkar (1994) introduced choice into the attitudinal framework and proposed four alternative models for the exercise of consumer choice involving comparison of beliefs, expectancy-value components, attitudes, or intentions. This research attempted to extend the model in a different cultural ...
Year of publication: |
1998
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Authors: | Mathur, Anil |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 10.1998, 4, p. 93
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