Incorporating Context Effects into a Choice Model
Year of publication: |
2011
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Authors: | Rooderkerk, Robert P ; van Heerde, Harald J ; Bijmolt, Tammo H A |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 4, p. 767-781
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