Price and Advertising Effectiveness over the Business Cycle
Year of publication: |
2013
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Authors: | van Heerde, Harald J ; Gijsenberg, Maarten J ; Dekimpe, Marnik G ; Steenkamp, Jan-Benedict E M |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 2, p. 177-193
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