Incorporating responsiveness to marketing efforts in brand choice modelling
Year of publication: |
2008-08-21
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Authors: | Paap, Richard ; Franses, Philip Hans ; Fok, Fok, D. |
Institutions: | Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam |
Subject: | heterogeneity | marketing-instrument effectiveness | mixtures | multinomial probit |
Extent: | application/pdf |
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Series: | Econometric Institute Research Papers. - ISSN 1566-7294. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureir Number EI 2008-15 |
Source: |
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Incorporating responsiveness to marketing efforts in brand choice modelling
Fok, D., (2008)
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Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling
Fok, Dennis, (2014)
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis, (2014)
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