Incorporating social customer relationship management in negotiation
Year of publication: |
2013
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Authors: | Low, Patrick ; Muhammad Anshari |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 3/4, p. 239-252
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Subject: | negotiations | social networks | Web 2.0 | CRM 2.0 | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziales Netzwerk | Social network | Verhandlungen | Negotiations |
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