Increased word-of-mouth via strategic cause-related marketing
Year of publication: |
2011
|
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Authors: | Thomas, Michael Lee ; Mullen, Linda Greef ; Fraedrich, John |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 16.2011, 1, p. 36-49
|
Subject: | Virales Marketing | Viral marketing | Cause-Related Marketing | Cause-related marketing | Beziehungsmarketing | Relationship marketing | Lernpsychologie | Learning psychology | USA | United States |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.393 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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