Increasing parental leave uptake : a systems social marketing approach
Year of publication: |
2020
|
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Authors: | Duffy, Sarah ; Van Esch, Patrick ; Yousef, Murooj |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 2, p. 110-118
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Subject: | Gender equality | Macro-social marketing | Organisational policy | Parental leave | Public policy | Systems social marketing | Gleichberechtigung | Familienpolitik | Family policy | Sozialpolitik | Social policy | USA | United States | Social Marketing | Social marketing | Elternzeit |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2020.01.007 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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