Indian consumers' brand equity toward a US and local qpparel brand
Hyun-Joo Lee; Archana Kumar and Youn-Kyung Kim
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Hyun-joo ; Kumar, Archana ; Kim, Youn-kyung |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 14.2010, 3, p. 469-485
|
| Subject: | Markenimage | Brand image | Bekleidung | Clothing | Amerikanisch | American | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654343