Indian consumers' purchase intention toward a United States versus local brand
Archana Kumar; Hyun-Joo Lee; Youn-Kyung Kim
| Year of publication: |
2009
|
|---|---|
| Authors: | Kumar, Archana ; Lee, Hyun-joo ; Kim, Youn-kyung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 5, p. 521-527
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Amerikanisch | American | Indisch | Indian | Strukturgleichungsmodell | Structural equation model | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003846858