Indian consumers' value-based new food product adoption
Year of publication: |
2010
|
---|---|
Authors: | Yun, Zee-sun ; Pysarchik, Dawn Thorndike |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 16.2010, 4, p. 398-417
|
Subject: | Produktentwicklung | New product development | Funktionelle Lebensmittel | Functional food | Konsumentenverhalten | Consumer behaviour | Indien | India |
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