Indian customers' attitude towards bundling : a basis for classification and targeting
Reeti Agarwal
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Agarwal, Reeti |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 2, p. 510-531
|
| Subject: | Bundling | cluster | Indian customers’ attitude | preference | targeting | Indien | India | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150917714116 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011860686