Indicators of opinion leadership in customer networks : self-reports and degree centrality
Hans Risselada, Peter C. Verhoef, Tammo H. A. Bijmolt
| Year of publication: |
September 2016
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|---|---|
| Authors: | Risselada, Hans ; Verhoef, Peter C. ; Bijmolt, Tammo H. A. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 449-460
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| Subject: | Social network data | Opinion leadership | Adoption | Soziales Netzwerk | Social network | Social Web | Social web | Meinung | Opinion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Führungsstil | Leadership style |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9369-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537262