Indigenous theory development in marketing : the foundational premises approach
Year of publication: |
2020
|
---|---|
Authors: | Hunt, Shelby D. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 10.2020, 1/2, p. 8-17
|
Subject: | Developing marketing theory | Inductive realism | Service-dominant logic | Foundational premises approach | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Service-Dominant Logic |
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