The behavioral economics of brand choice
Gordon R. Foxall ....
| Year of publication: |
2007
|
|---|---|
| Authors: | Foxall, Gordon R. ; Oliveira-Castro, Jorge M. ; James, Victoria K. ; Schrezenmaier, Teresa C. |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Verbraucherverhalten | Markenwahl |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 292 S. graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 0-230-00683-3 ; 978-0-230-00683-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003460750