Individuals' innovation response behaviour : a framework of antecedents and opportunities for future research
Year of publication: |
2012
|
---|---|
Authors: | Goepel, Monique ; Hölzle, Katharina ; Knyphausen-Aufseß, Dodo zu |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 21.2012, 4, p. 412-426
|
Subject: | Innovation | Verhalten | Behaviour | Verbrauchereinstellung | Consumer attitudes |
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