Induced moods and attitudes toward products
Year of publication: |
1968
|
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Authors: | Axelrod, Joel N. |
Published in: |
Marketing models : Quantitative and behavioral. - Scranton, Pa. : International Textbook Co.. - 1968, p. 212-222
|
Subject: | Verhaltensforschung | Wirtschaftliches Verhalten | Verbraucher |
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