Attitude measures that predict purchase
Year of publication: |
1968
|
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Authors: | Axelrod, Joel N. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 8.1968, 1, p. 3-17
|
Subject: | Marktpsychologie |
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