Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
| Year of publication: |
2007
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|---|---|
| Authors: | Mukhopadhyay, Anirban ; Johar, Gita Venkataramani |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2007, 4, p. 445-453
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