Industrial global brand leadership: A capabilities view
Year of publication: |
2007
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Authors: | Beverland, Michael ; Napoli, Julie ; Lindgreen, Adam |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 8, p. 1082-1093
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