Industrial market strategies as a matter of environments
Year of publication: |
1981
|
---|---|
Authors: | Hallén, Lars ; Johanson, Jan |
Publisher: |
Uppsala |
Subject: | Betriebsmaterialwirtschaft | Aussenwirtschaftsbetrieb | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
-
The strategic impact of references in business markets
Godes, David, (2012)
-
Homburg, Christian, (2014)
-
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita, (2014)
- More ...
-
Industrial marketing strategies and different national environments
Hallén, Lars, (1985)
-
Internationalization, relationships and networks
Johanson, Jan, (1994)
-
Relationship atmosphere in international business
Hallén, Lars, (1991)
- More ...