Industrial marketing - a value oriented perspective
Year of publication: |
2004
|
---|---|
Authors: | Wilson, David T. ; Thomas, Sunil |
Published in: |
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen. - Wiesbaden : Gabler, ISBN 3-409-12501-9. - 2004, p. 203-212
|
Subject: | Marketingmanagement | Marketing management | USA | United States | B-to-B-Marketing | Business-to-business marketing |
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