INDUSTRIAL MARKETING: MANAGING NEW REQUIREMENTS
Year of publication: |
1994
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Authors: | Cespedes, Frank V. |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 35.1994, 3, p. 45-60
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