Industriedesign als Marktfaktor bei Investitionsgütern : [eine absatzwirtschaftliche Analyse]
Peter Geipel
| Year of publication: |
1990
|
|---|---|
| Authors: | Geipel, Peter |
| Publisher: |
München-Unterföhring : GBI-Verl. |
| Subject: | Produktgestaltung | Product design | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Industriedesign | Investitionsgütermarketing | Investitionsgut | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 368 S. Ill., graph. Darst. |
|---|---|
| Series: | Reihe Produktforschung und Industriedesign. - München : GBI-Verl., ZDB-ID 1026593-4. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 1989 |
| Notes: | Literaturverz. S. 316 - 354 Literaturverz. S. 316 - 355 |
| ISBN: | 3-89003-204-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013388544