Industriegütermarketing
von Klaus Backhaus und Markus Voeth
| Year of publication: |
2010 ; 9., überarb. Aufl.
|
|---|---|
| Authors: | Backhaus, Klaus ; Voeth, Markus |
| Publisher: |
München : Vahlen |
| Subject: | Investitionsgütermarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XXII, 683 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8006-3695-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008637641