Internationales Marketing
Klaus Backhaus ; Joachim Büschken ; Markus Voeth
| Year of publication: |
1998 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Internationales Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 469 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7910-1229-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004566986