Inequality aversion in cooperative advertising in supply chain : an experimental study
Year of publication: |
2022
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Authors: | Li, Yue ; Zhao, Xiaobo ; Xie, Jinxing ; Zhu, Wanshan |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 60.2022, 23, p. 7113-7135
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Subject: | Cooperative advertising | inequality aversion | laboratory experiment | quantal response equilibrium | supply chain efficiency | Lieferkette | Supply chain | Experiment | Spieltheorie | Game theory | Werbung | Advertising | Gerechtigkeit | Justice |
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