Inference for marketing decisions
Greg M. Allenby, Peter E. Rossi
| Year of publication: |
2019
|
|---|---|
| Authors: | Allenby, Greg M. ; Rossi, Peter E. |
| Published in: |
Handbook of the economics of marketing ; Volume 1. - Amsterdam : North Holland, Elsevier, ISBN 978-0-444-63759-8. - 2019, p. 69-149
|
| Subject: | Induktive Statistik | Statistical inference | Marketingmanagement | Marketing management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112767