Inferring opinion leadership from digital footprints
Year of publication: |
2022
|
---|---|
Authors: | Jansen, Nora ; Hinz, Oliver |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1123-1137
|
Subject: | Digital footprints | Facebook | Gender differences | Information diffusion | Opinion leadership | Social Web | Social web | Führungsstil | Leadership style | Geschlecht | Gender |
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