Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Year of publication: |
2012
|
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Authors: | Izberk-Bilgin, Elif |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 4, p. 663-687
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Subject: | Islam | Ideologie | Ideology | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Türkei | Turkey |
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