Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Elif Izberk-Bilgin
| Year of publication: |
2014
|
|---|---|
| Authors: | Izberk-Bilgin, Elif |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 158-182
|
| Subject: | Muslime | Muslims | Niedrigeinkommen | Low income | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Islam | Ideologie | Ideology | Türkei | Turkey |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383346