Influence of customer relationship management, brand equity, perceived product quality, perceived price on customer value and purchase intention (studies Philips light bulb in Batam)
Lukmanul Hakim, Nanis Susanti & Ujianto
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Hakim, Lukmanul ; Susanti, Nanis ; Ujianto |
| Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 9.2017, 7, p. 122-131
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| Subject: | customer relationship management | brand equity | perceived of product quality | perceived price | purchase intention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Produktqualität | Product quality | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5539/ijef.v9n7p122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713816