Influence of luxury companies' corporate social responsibility activities on consumer purchase intention : development of a theoretical framework
Year of publication: |
2018
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Authors: | Olšanová, Květa ; Gook, Gina ; Zlatić, Marija |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 7.2018, 3, p. 1-25
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Subject: | CSR | luxury industry | purchase intention | purchase intention for luxury brands | Corporate Social Responsibility | Corporate social responsibility | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kaufmotiv | Consumer motivation |
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