Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Year of publication: |
2022
|
---|---|
Authors: | Sun, Chunhua ; Fang, Yuan ; Kong, Meng ; Chen, Xiayu ; Liu, Yezheng |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
|
Subject: | Augmented reality | Product attitude | Product uncertainty reduction | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Produktivität | Productivity | Virtuelle Realität | Virtual reality |
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