Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Imtiaz Arif, Wajeeha Aslam, Hira Siddiqui
| Year of publication: |
2020
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|---|---|
| Authors: | Arif, Imtiaz ; Aslam, Wajeeha ; Siddiqui, Hira |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 15.2020, 2, p. 109-132
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| Subject: | S-O-R framework | attitude | online shopping | user-generated content | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Markenimage | Brand image | Markenführung | Brand management | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2020.106502 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012205678