Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Year of publication: |
January 2019
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Authors: | Foroudi, Pantea |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 76.2019, 1, p. 271-285
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Subject: | Brand signature | Brand attitude | Brand awareness | Brand reputation | Hotel brand performance | Markenführung | Brand management | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Reputation | Werbewirkung | Advertising effects |
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